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Editions · Release Notes
Editions Q2 2026 July 2026

Goals and Conditional Extra Costs, plus the Metorik MCP server, an approved ChatGPT app, and new ad-cost syncing for Reddit, Snapchat & ChatGPT.
Editions Q1 2026 April 2026

The Metorik API, Custom Metrics, and Operational Costs, plus AI-powered segments with Jarvis and multistore velocity tracking.
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Resources

Articles

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image for What Is a Good Refund Rate for Ecommerce? WooCommerce Benchmarks (2026) post What Is a Good Refund Rate for Ecommerce? WooCommerce Benchmarks (2026)

The average WooCommerce refund rate fell to 1.4% of orders in 2025, down from 2.4% in 2023. See refund benchmarks by industry and store size, including Clothing's 6.5% outlier.

image for The Distance Premium: Customers 1,000–5,000km Away Spend Roughly 2x More post The Distance Premium: Customers 1,000–5,000km Away Spend Roughly 2x More

Customers living 1,000–5,000km from a store spend roughly twice as much per order as local buyers ($167 vs ~$77). A look at the consistent relationship between delivery distance and AOV.

image for Five things nobody tells you when you move from Shopify to WooCommerce post Five things nobody tells you when you move from Shopify to WooCommerce

Every year thousands of stores move from Shopify to WooCommerce, and a few things catch almost all of them off guard. Reporting, redirects, payments, maintenance, and the one upside that makes it all worth it.

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Atomic Smash

Bristol , United Kingdom
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Platforms

WooCommerce Shopify

Regions served

  • Europe
  • North America

Atomic Smash is a Bristol-based Certified Platinum WooExpert and Certified B Corp that helps established WordPress, WooCommerce, and Shopify sites evolve through long-term partnerships. Its team combines commercial strategy with web design, development, analytics, and user research.

Rather than replacing an existing store, Atomic Smash improves it iteratively through conversion optimisation, speed and Core Web Vitals work, UX enhancements, accessibility, technical integrations, and ongoing support. The agency works with ecommerce businesses in the UK and worldwide.

Services

  • Implementation & Onboarding Toggle service details

    Getting Metorik set up and connected to your store, handling platform migrations, and keeping your reporting intact when moving between Shopify and WooCommerce.

  • Strategy & Consulting Toggle service details

    Working out which numbers matter, setting goals, and building a reporting setup that fits how you run the business.

  • Data & Analytics Toggle service details

    Real-time analytics and custom reports, customer segments, cohorts, forecasting, clean data exports, and scheduled reports sent to Email or Slack.

  • Profit & Cost Intelligence Toggle service details

    A true view of profit: cost of goods, ad spend, shipping, fees, and other costs, so you can see what you’re actually making.

  • Multi-Store Reporting Toggle service details

    One place to track several stores or brands, compare them side by side, and see how each is trending.

  • Email Marketing (Engage) Toggle service details

    Abandoned cart recovery, automated email flows, one-off broadcasts, and campaigns targeted to specific customer segments.

  • AI & Metorik API Toggle service details

    Setting up Metorik’s MCP so you can query your store from Claude, ChatGPT, or Cursor, using Tori — Metorik’s AI agent — to ask questions in plain English, and custom work with the Metorik API.

Ready to work with Atomic Smash?

Reach out directly and their team will take it from there.

Contact Atomic Smash

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