Behind the Scenes

In August 2016 I left my job to create Metorik, an analytics and email automation tool for eCommerce stores. Here I'll share Metorik's journey with you, providing an intimate look into what goes on at Metorik from start to who knows.

- Bryce (@bryceadams)

Two Lives

Two Lives

Everyone has two lives. The second life begins when they realise that they only have one. Reflections on seven and a half years of Metorik and what's next.
It's Never Done

It's Never Done

Since starting Metorik, I've constantly asked myself when will the product be done? 6 years and a couple of blog posts later, I think I finally have an answer.
Adding dark mode to a large SaaS app

Adding dark mode to a large SaaS app

We recently added dark mode to the Metorik app, 5+ years after launching it. In this post I dive into the technical implementation of it, and all the considerations we made.
The thing about hard things

The thing about hard things

Revisiting my thoughts on growth with purpose, while making plans for the next few years.

5 Years

Integrating with a new platform

Integrating with a new platform

As Metorik turns 4 years old, we're adding support for Shopify. It wasn't an easy decision but it's an important next step.
Giving back some more

Giving back some more

Two and a half years on, we're still donating 1% of our revenue but in a different direction.
Growth With Purpose

Growth With Purpose

Growth is often regarded as the ultimate metric, until it isn't. Here's my reasoning behind growing with purpose.

1000 Customers

The First Hire

The First Hire

This is a post I never thought I'd write, but now that it's written, I'm excited for what it could mean.

First Hire

500 Customers

Our New Logo

A focus on stability

A focus on stability

A question I get asked daily is short and to the point: “What’s coming next, Bryce?” This time - stability.

250 Customers

Time to give back

Time to give back

Birthdays are a good time to reflect. When mine came around a couple weeks ago, I realised that I wanted to do more good with Metorik.
Priorities

Priorities

One thing very difficult to do alone is prioritize. Deciding what should be worked on and in what order is a constant struggle for me. But as 2018 beings, it's become essential, and fortunately, I'm making progress.
Stores become companies

Stores become companies

Very quickly after Metorik went live, I had my first customer with more than one store sign up - that quickly became a problem. Here's how I solved it.
One year in & going forward

One year in & going forward

I've been feeling quite sentimental recently. Time often does that to you. Tomorrow it will mark one year since I did something most would consider crazy - left a pretty great job at Automattic to build my own product from scratch.
Marketing time

Marketing time

I've never been much of a 'marketer'. Shipping - creating a product and getting it live - has never been an issue. But actually getting people to use and pay for my products has always been difficult.

100 Customers

Origins

Origins

I get asked a lot about where Metorik came from. Given my past, having worked on WooCommerce at Automattic, it's a good, valid question, and something I'd love to answer here.

50 Customers

Underestimating the unknown

Underestimating the unknown

“Most people overestimate what they can do in one year and underestimate what they can do in ten years.” That quote has been on my mind the past few days and never has it been so relatable.
What is success for Metorik?

What is success for Metorik?

I've been giving some thought recently to how I should define success for Metorik. Is it revenue? It is hiring? Or is it something greater than all of that?

30 Customers

20 Customers

How metorik.com is made

How metorik.com is made

Often I get asked how this site - Metorik.com - is made, and why I made certain decisions like splitting it up from the Metorik App. Here I explain why, how, and some of the issues I ran into along the way.
The first 10 paying customers

The first 10 paying customers

Starting something new is scary. I've done it quite a few times now, especially with products, but Metorik is my first attempt at building something from scratch that I would be completely dependent on. Where failure wasn't really an option.

10 Customers

Quietly launched

In Beta

Building in silence

Building in silence

Since leaving Automattic a month ago, I’ve spent almost every waking hour building Metorik. From the moment I wake up to the late hours I go to sleep, it’s been my sole focus. I’m not complaining – it’s making me happier than I’ve ever been.

Metorik begins