Here we dive deep into the world of eCommerce. You will find tutorials on WooCommerce & Shopify, general tips and advice around running an eCommerce store, and Metorik announcements + guides.
Scratch co-founder Mike Halligan joins Eric to break down the subscription strategy behind a dog food brand with more than $30 million in annual recurring revenue. They cover acquisition, onboarding, giving customers control over delivery dates and handling cancellations. Throughout, Mike explains the importance of staying close to customers and using cohort analysis to understand which groups of subscribers stay, which leave and why, then turning those insights into a better customer experience.
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AppLovin's Axon dashboard uses click-only attribution, spends fast, and keeps your ad costs in a 90-day window your store never sees. Here's how we'd measure AppLovin profitability on Shopify and WooCommerce, and why profit, not ROAS, decides it.
Chris Caley and his wife Melanie started No Pong in 2015 with a one day hackathon and a WordPress install. Eleven years later they've sold over eleven million tins, they sit on shelves in Coles and Woolworths next to brands owned by multinationals, and they run it all with a fully remote team of just over twenty people.
Episode 1 · 50 min
Bank Transfer orders average $281 on WooCommerce — nearly 3x the overall average — versus $119 for Stripe, $101 for PayPal, and $82 for WooPayments. A breakdown from 65M+ orders.
PHP 8.2 is the most common version on WooCommerce stores (33%), but ~12% still run end-of-life PHP 7.4. See WooCommerce, WordPress, and PHP version adoption across 6,000+ stores.
The average WooCommerce refund rate fell to 1.4% of orders in 2025, down from 2.4% in 2023. See refund benchmarks by industry and store size, including Clothing's 6.5% outlier.
Customers living 1,000–5,000km from a store spend roughly twice as much per order as local buyers ($167 vs ~$77). A look at the consistent relationship between delivery distance and AOV.
Every year thousands of stores move from Shopify to WooCommerce, and a few things catch almost all of them off guard. Reporting, redirects, payments, maintenance, and the one upside that makes it all worth it.
WooCommerce order value peaks at $116 on Monday and Tuesday and falls to $86 on weekends — a ~$30 'weekend discount.' Peak AOV is Tuesday 11am; peak volume is Sunday 8pm.
In June 2026 Shopify told every US vape merchant their category was no longer welcome, with two weeks to leave. What happened, where displaced stores are going, and the part of the migration almost everyone underestimates: your analytics.
