The Blog

Across 6,000+ WooCommerce stores, 21% of placed carts were abandoned in 2025. See cart abandonment benchmarks by industry, plus average placed, abandoned, and recovered cart values.

The average WooCommerce order value in 2025 was $105. See AOV benchmarks by device, payment method, shipping, and new vs returning customers, from 65M+ orders.

Meet Goals: set a target on any metric, track it one-time or recurring, and see whether you're on pace to hit it. Available now on every plan, for Shopify and WooCommerce.

This isn't survey data or opinion. It's what stores actually did in 2025, drawn from anonymized, aggregated data tracked by Metorik, and this time, we’ve broken things down by store size, and provided year-over-year comparisons.

Running multiple online stores is no longer unusual. For many growing brands, it’s the default. While this can unlock growth opportunities, it also introduces a serious operational challenge: How do you accurately track inventory and demand across all stores at once?

Thinking of launching (or relaunching) your online store? Congrats, you're taking a fantastic step! But soon after the excitement kicks in, the big questions arise – and for many aspiring eCommerce entrepreneurs, one question looms larger than most: Should I build on Shopify or WooCommerce?

We all have a different way of doing things. Data that matters to us and our eCommerce business, and data that’s not so important. With that in mind we’re excited to announce that Custom Columns is now here!

With the release of the Metorik Insights for WooCommerce report, we aim to shine a light on the incredible success of WooCommerce to foster future growth & success for the whole community.

Our newest feature has been years in the making. Customer cohort reports combine multiple Metorik features to provide a unique perspective into your customers' behaviour over time.