Woocommerce follow up emails are a powerful tool. They clearly communicate to your customers that you care about your relationship — and in turn, they build trust. And when done right, they undoubtedly lead to higher retention rates.
As a WooCommerce store owner, you may find yourself in a situation where you want to link to directly to a product variation in WooCommerce, rather than the generic variation page. This isn't something that is clearly documented in the WooCommerde docs, but it's much easier to do than you think!