Customer LTV, or just LTV for short, is a valuable metric for understanding how much a customer is actually worth to your business. LTV will tell you how much dollar value you should expect from every new customer — and knowing how to derive and use it is fundamental running to a successful eCommerce store.
WooCommerce follow up emails are a powerful tool. They clearly communicate to your customers that you care about your relationship — and in turn, they build trust. And when done right, they undoubtedly lead to higher retention rates.