Here we dive deep into the world of eCommerce. You will find tutorials on WooCommerce & Shopify, general tips and advice around running an eCommerce store, and Metorik announcements + guides.
OpenAI's Ads Manager doesn't calculate ROAS, and its click-only attribution undercounts the channel. Here's how to measure ChatGPT Ads profitability on Shopify and WooCommerce – and why profit, not ROAS, is the number that matters.
The average WooCommerce store runs 58 active plugins. See plugin counts by store size, the most popular WooCommerce and WordPress plugins, and the store running 237.
90% of WooCommerce stores reach 100 orders in a median of 68 days; 42% ever reach 10,000 orders. See how long each order milestone takes, from 65M+ orders.
72% of WooCommerce orders are now placed on mobile, but desktop shoppers spend 2.3x more per order. See the full mobile vs desktop breakdown from 65M+ orders.
WooCommerce doesn't have a built-in sales-goal feature (wouldn't it be nice though!) Its native Analytics shows you reports and period-over-period comparisons, but it can't store a target, track your progress toward it, or tell you whether you're on pace to hit it mid-month.
Across 6,000+ WooCommerce stores, 21% of placed carts were abandoned in 2025. See cart abandonment benchmarks by industry, plus average placed, abandoned, and recovered cart values.
The average WooCommerce order value in 2025 was $105. See AOV benchmarks by device, payment method, shipping, and new vs returning customers, from 65M+ orders.
Meet Goals: set a target on any metric, track it one-time or recurring, and see whether you're on pace to hit it. Available now on every plan, for Shopify and WooCommerce.
This isn't survey data or opinion. It's what stores actually did in 2025, drawn from anonymized, aggregated data tracked by Metorik, and this time, we’ve broken things down by store size, and provided year-over-year comparisons.
Running multiple online stores is no longer unusual. For many growing brands, it’s the default. While this can unlock growth opportunities, it also introduces a serious operational challenge: How do you accurately track inventory and demand across all stores at once?
