Podcasts

Scratch co-founder Mike Halligan joins Eric to break down the subscription strategy behind a dog food brand with more than $30 million in annual recurring revenue. They cover acquisition, onboarding, giving customers control over delivery dates and handling cancellations. Throughout, Mike explains the importance of staying close to customers and using cohort analysis to understand which groups of subscribers stay, which leave and why, then turning those insights into a better customer experience.

Episode 2 · 56 min

Chris Caley and his wife Melanie started No Pong in 2015 with a one day hackathon and a WordPress install. Eleven years later they've sold over eleven million tins, they sit on shelves in Coles and Woolworths next to brands owned by multinationals, and they run it all with a fully remote team of just over twenty people.

Episode 1 · 50 min