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Benchmarks and findings from our analysis of 65 million+ WooCommerce orders — the 2026 Metorik Insights series.
Bank Transfer orders average $281 on WooCommerce — nearly 3x the overall average — versus $119 for Stripe, $101 for PayPal, and $82 for WooPayments. A breakdown from 65M+ orders.
PHP 8.2 is the most common version on WooCommerce stores (33%), but ~12% still run end-of-life PHP 7.4. See WooCommerce, WordPress, and PHP version adoption across 6,000+ stores.
The average WooCommerce refund rate fell to 1.4% of orders in 2025, down from 2.4% in 2023. See refund benchmarks by industry and store size, including Clothing's 6.5% outlier.
Customers living 1,000–5,000km from a store spend roughly twice as much per order as local buyers ($167 vs ~$77). A look at the consistent relationship between delivery distance and AOV.
WooCommerce order value peaks at $116 on Monday and Tuesday and falls to $86 on weekends — a ~$30 'weekend discount.' Peak AOV is Tuesday 11am; peak volume is Sunday 8pm.
74% of WooCommerce orders included free shipping in 2025, up from 65% in 2023. See how free shipping affects average order value, plus the average paid-shipping charge.
At the typical WooCommerce store, returning customers spend $108 vs $99 for new ones. See returning-customer AOV uplift by industry, from Pet Supplies (+42%) to Online Learning (−29%).
The average WooCommerce store runs 58 active plugins. See plugin counts by store size, the most popular WooCommerce and WordPress plugins, and the store running 237.
90% of WooCommerce stores reach 100 orders in a median of 68 days; 42% ever reach 10,000 orders. See how long each order milestone takes, from 65M+ orders.
72% of WooCommerce orders are now placed on mobile, but desktop shoppers spend 2.3x more per order. See the full mobile vs desktop breakdown from 65M+ orders.
Across 6,000+ WooCommerce stores, 21% of placed carts were abandoned in 2025. See cart abandonment benchmarks by industry, plus average placed, abandoned, and recovered cart values.
The average WooCommerce order value in 2025 was $105. See AOV benchmarks by device, payment method, shipping, and new vs returning customers, from 65M+ orders.
This isn't survey data or opinion. It's what stores actually did in 2025, drawn from anonymized, aggregated data tracked by Metorik, and this time, we’ve broken things down by store size, and provided year-over-year comparisons.
