How Long Does It Take to Reach 1,000 (or 1 Million) Orders? WooCommerce Growth Benchmarks
90% of WooCommerce stores reach 100 orders in a median of 68 days; 42% ever reach 10,000 orders. See how long each order milestone takes, from 65M+ orders.
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Woo Insights 2026
Benchmarks and findings from our analysis of 65 million+ WooCommerce orders — the 2026 Metorik Insights series.
Mobile vs Desktop Ecommerce in 2026: 72% of Orders Are Mobile, but Desktop Spends 2.3x More
72% of WooCommerce orders are now placed on mobile, but desktop shoppers spend 2.3x more per order. See the full mobile vs desktop breakdown from 65M+ orders.
What Is a Good Cart Abandonment Rate? Ecommerce Benchmarks (2026)
Across 6,000+ WooCommerce stores, 21% of placed carts were abandoned in 2025. See cart abandonment benchmarks by industry, plus average placed, abandoned, and recovered cart values.
What Is a Good Average Order Value? WooCommerce AOV Benchmarks (2026)
The average WooCommerce order value in 2025 was $105. See AOV benchmarks by device, payment method, shipping, and new vs returning customers, from 65M+ orders.
7 things we learned from 65 Million WooCommerce Orders (Metorik Insights 2026)
This isn't survey data or opinion. It's what stores actually did in 2025, drawn from anonymized, aggregated data tracked by Metorik, and this time, we’ve broken things down by store size, and provided year-over-year comparisons.