Across 6,000+ WooCommerce stores, 21% of placed carts were abandoned in 2025, based on Metorik's cart tracking across 65M+ orders. That's a useful baseline — but the rate, and the value of what's being abandoned, varies enough by industry that the average alone won't tell you whether yours is healthy.
A note on definitions: this measures placed carts (a real cart created in the store) that were then abandoned, not the much higher "checkout abandonment" figures often quoted from survey panels. Measured this way, the all-store average is 21%.
The benchmarks
Metric | Value |
|---|---|
Placed carts abandoned (all-store average) | 21% |
Carts recovered via Metorik Engage | 3.6% |
Highest abandonment industry — Clothing | 34% |
Lowest abandonment industry — "Other" | 7% |
What an abandoned cart is worth
Abandoned carts aren't just lost orders — they're often larger than completed ones:
Average placed cart value: $117
Average abandoned cart value: $141
Average recovered cart value (via Engage): $174
Abandoned carts averaging more than placed carts is a recurring pattern: bigger baskets carry more hesitation (shipping cost, total price, second-guessing), so the orders most worth recovering are frequently the high-value ones. Recovered carts being higher again suggests recovery emails disproportionately bring back the buyers who were closest to a large purchase.
Year-over-year direction
Placed cart value: down 3.7% vs 2024
Abandoned cart value: down 18% vs 2024
Recovered cart value: up 12% vs 2024
So what's a "good" rate?
If you sell apparel, a rate near 30%+ is closer to normal than alarming; if you're well below 20%, you're doing well for most categories. But the abandonment rate is only half the story — the value being abandoned, and how much of it you recover, is where the money is. A 21% rate with zero recovery leaves far more on the table than a 28% rate with active cart recovery.
FAQ
What is a good cart abandonment rate?
Across 6,000+ WooCommerce stores in 2025, 21% of placed carts were abandoned. Below ~20% is strong for most categories; apparel runs higher, around 34%.
Which industry has the highest cart abandonment?
Clothing, at 34% — the highest of any major industry. "Other" had the lowest at 7%.
Are abandoned carts worth more than completed ones?
Often yes. The average abandoned cart was $141 versus $117 for the average placed cart, because larger baskets carry more purchase hesitation.
How many abandoned carts can be recovered?
In this dataset, 3.6% of placed carts were recovered via automated recovery emails, and recovered carts averaged $174 — higher than both placed and abandoned averages.
Methodology
Based on Metorik's cart tracking across 65M+ WooCommerce orders placed in 2025, from a randomized sample of 6,000+ stores. Figures are all-store averages. Full data: the 2026 Metorik Insights for WooCommerce report and the key statistics page.
Metorik Engage tracks every cart and sends personalized recovery emails automatically — the same system behind the recovered-cart numbers above.
