Senior Growth Lead
Author of the Metorik WooCommerce Insights Report, analysing 65M+ orders across 6,000+ stores. 10+ Years in eCommerce as a store owner, and now proud to be helping other eCommerce stores.
Luke leads growth at Metorik, working across marketing, content, product strategy, and go-to-market. He writes Metorik's data-led research, including the WooCommerce Insights Report and benchmark studies on AOV, and cart abandonment, drawn from anonymised, aggregated data covering 65M+ orders across thousands of stores. If you've read a WooCommerce statistic recently, there's a fair chance it came from his work.
Every year thousands of stores move from Shopify to WooCommerce, and a few things catch almost all of them off guard. Reporting, redirects, payments, maintenance, and the one upside that makes it all worth it.
WooCommerce order value peaks at $116 on Monday and Tuesday and falls to $86 on weekends — a ~$30 'weekend discount.' Peak AOV is Tuesday 11am; peak volume is Sunday 8pm.
In June 2026 Shopify told every US vape merchant their category was no longer welcome, with two weeks to leave. What happened, where displaced stores are going, and the part of the migration almost everyone underestimates: your analytics.
74% of WooCommerce orders included free shipping in 2025, up from 65% in 2023. See how free shipping affects average order value, plus the average paid-shipping charge.
Add the OpenAI Ads Measurement Pixel to your Shopify store with a custom pixel — no app required. A step-by-step guide to tracking page views, add to cart, checkout, and purchase events.
At the typical WooCommerce store, returning customers spend $108 vs $99 for new ones. See returning-customer AOV uplift by industry, from Pet Supplies (+42%) to Online Learning (−29%).
OpenAI's Ads Manager doesn't calculate ROAS, and its click-only attribution undercounts the channel. Here's how to measure ChatGPT Ads profitability on Shopify and WooCommerce – and why profit, not ROAS, is the number that matters.
The average WooCommerce store runs 58 active plugins. See plugin counts by store size, the most popular WooCommerce and WordPress plugins, and the store running 237.
90% of WooCommerce stores reach 100 orders in a median of 68 days; 42% ever reach 10,000 orders. See how long each order milestone takes, from 65M+ orders.
72% of WooCommerce orders are now placed on mobile, but desktop shoppers spend 2.3x more per order. See the full mobile vs desktop breakdown from 65M+ orders.
WooCommerce doesn't have a built-in sales-goal feature (wouldn't it be nice though!) Its native Analytics shows you reports and period-over-period comparisons, but it can't store a target, track your progress toward it, or tell you whether you're on pace to hit it mid-month.
Across 6,000+ WooCommerce stores, 21% of placed carts were abandoned in 2025. See cart abandonment benchmarks by industry, plus average placed, abandoned, and recovered cart values.
The average WooCommerce order value in 2025 was $105. See AOV benchmarks by device, payment method, shipping, and new vs returning customers, from 65M+ orders.
Meet Goals: set a target on any metric, track it one-time or recurring, and see whether you're on pace to hit it. Available now on every plan, for Shopify and WooCommerce.
This isn't survey data or opinion. It's what stores actually did in 2025, drawn from anonymized, aggregated data tracked by Metorik, and this time, we’ve broken things down by store size, and provided year-over-year comparisons.
Running multiple online stores is no longer unusual. For many growing brands, it’s the default. While this can unlock growth opportunities, it also introduces a serious operational challenge: How do you accurately track inventory and demand across all stores at once?
Thinking of launching (or relaunching) your online store? Congrats, you're taking a fantastic step! But soon after the excitement kicks in, the big questions arise – and for many aspiring eCommerce entrepreneurs, one question looms larger than most: Should I build on Shopify or WooCommerce?
We all have a different way of doing things. Data that matters to us and our eCommerce business, and data that’s not so important. With that in mind we’re excited to announce that Custom Columns is now here!
With the release of the Metorik Insights for WooCommerce report, we aim to shine a light on the incredible success of WooCommerce to foster future growth & success for the whole community.
