How Long Does It Take to Reach 1,000 (or 1 Million) Orders? WooCommerce Growth Benchmarks
90% of WooCommerce stores reach 100 orders in a median of 68 days; 42% ever reach 10,000 orders. See how long each order milestone takes, from 65M+ orders.
Luke Hopkins
Senior Growth Lead
Author of the Metorik WooCommerce Insights Report, analysing 65M+ orders across 6,000+ stores. 10+ Years in eCommerce as a store owner, and now proud to be helping other eCommerce stores.
Luke leads growth at Metorik, working across marketing, content, product strategy, and go-to-market. He writes Metorik's data-led research, including the WooCommerce Insights Report and benchmark studies on AOV, and cart abandonment, drawn from anonymised, aggregated data covering 65M+ orders across thousands of stores. If you've read a WooCommerce statistic recently, there's a fair chance it came from his work.
Posts by Luke Hopkins
Mobile vs Desktop Ecommerce in 2026: 72% of Orders Are Mobile, but Desktop Spends 2.3x More
72% of WooCommerce orders are now placed on mobile, but desktop shoppers spend 2.3x more per order. See the full mobile vs desktop breakdown from 65M+ orders.
How to Set and Track Sales Goals in WooCommerce
WooCommerce doesn't have a built-in sales-goal feature (wouldn't it be nice though!) Its native Analytics shows you reports and period-over-period comparisons, but it can't store a target, track your progress toward it, or tell you whether you're on pace to hit it mid-month.
What Is a Good Cart Abandonment Rate? Ecommerce Benchmarks (2026)
Across 6,000+ WooCommerce stores, 21% of placed carts were abandoned in 2025. See cart abandonment benchmarks by industry, plus average placed, abandoned, and recovered cart values.
What Is a Good Average Order Value? WooCommerce AOV Benchmarks (2026)
The average WooCommerce order value in 2025 was $105. See AOV benchmarks by device, payment method, shipping, and new vs returning customers, from 65M+ orders.
Introducing Metorik Goals: Set a target, know if you're on track
Meet Goals: set a target on any metric, track it one-time or recurring, and see whether you're on pace to hit it. Available now on every plan, for Shopify and WooCommerce.
7 things we learned from 65 Million WooCommerce Orders (Metorik Insights 2026)
This isn't survey data or opinion. It's what stores actually did in 2025, drawn from anonymized, aggregated data tracked by Metorik, and this time, we’ve broken things down by store size, and provided year-over-year comparisons.
How to Track Inventory and Demand across Shopify and WooCommerce
Running multiple online stores is no longer unusual. For many growing brands, it’s the default. While this can unlock growth opportunities, it also introduces a serious operational challenge: How do you accurately track inventory and demand across all stores at once?
Shopify vs WooCommerce Comparison: Which eCommerce Giant Reigns Supreme in 2026?
Thinking of launching (or relaunching) your online store? Congrats, you're taking a fantastic step! But soon after the excitement kicks in, the big questions arise – and for many aspiring eCommerce entrepreneurs, one question looms larger than most: Should I build on Shopify or WooCommerce?
Customize your data like never before with Custom Columns
We all have a different way of doing things. Data that matters to us and our eCommerce business, and data that’s not so important. With that in mind we’re excited to announce that Custom Columns is now here!
Introducing Metorik Insights for WooCommerce, 2024 Edition
With the release of the Metorik Insights for WooCommerce report, we aim to shine a light on the incredible success of WooCommerce to foster future growth & success for the whole community.