72% of WooCommerce orders are now placed on mobile, and 28% on desktop — but desktop shoppers spend 2.3x more per order. That tension, drawn from Metorik's analysis of 65M+ orders across 6,000+ stores, is the single most important thing to understand about device behavior heading into 2026: mobile has won on volume, while desktop still wins on value.
The split
Device | Share of orders | Average order value |
|---|---|---|
Mobile & tablet | 72% | $71 |
Desktop | 28% | $167 |
Mobile's rise is decelerating
Mobile gained about 10 percentage points of order share over two years — but the pace is slowing sharply:
2023 → 2024: ~8.7 points of share gained
2024 → 2025: just 1.2 points
This suggests the mobile shift may be approaching a plateau rather than continuing to climb indefinitely. Desktop's share is down (−4.1% vs 2024), but its AOV keeps rising (+3.6% vs 2024, +10.4% vs 2023) — desktop is becoming a smaller but higher-value channel.
Where desktop still holds on
The US is the most desktop-resilient major market, at 44% desktop share. Its device-AOV gap is also narrower — US desktop AOV is $190 vs $139 on mobile, a 1.37x gap rather than the global 2.3x.
Fitness has the highest mobile share (79%) but the largest device-AOV gap (2.43x). High-ticket equipment and bundles get researched and bought on bigger screens.
What to do with this
A mobile-heavy order mix is normal, not a red flag — but the AOV gap means your highest-value buyers are disproportionately on desktop. Two practical implications: don't optimize the mobile experience at the expense of the desktop one (that's where the big orders complete), and segment your AOV by device before drawing conclusions, because a falling overall AOV can simply reflect a rising mobile share rather than any real change in buyer behavior.
FAQ
What percentage of ecommerce orders are on mobile?
72% of WooCommerce orders were placed on mobile in 2025, with 28% on desktop, based on Metorik's analysis of 65M+ orders.
Do mobile or desktop shoppers spend more?
Desktop shoppers spend 2.3x more per order on average — $167 versus $71 on mobile.
Is mobile commerce still growing?
Yes, but slowly. Mobile share grew ~8.7 points from 2023 to 2024, then only 1.2 points from 2024 to 2025, suggesting a plateau.
Which market is most desktop-heavy?
The US, at 44% desktop share — the highest of any major market, with a much smaller device-AOV gap (1.37x).
Methodology
Based on 65M+ WooCommerce orders placed in 2025 across a randomized sample of 6,000+ stores using Metorik. Device shares and AOV use a weighted average. Full data: the 2026 Metorik Insights for WooCommerce report and the key statistics page.
Metorik's analytics break every metric down by device, so you can see whether a shift in your numbers is real or just a change in your mobile/desktop mix.
