Bank Transfer orders average $281 on WooCommerce — nearly 3x the overall average — while WooPayments sits lowest at $82. Metorik's analysis of 65M+ orders across 6,000+ stores shows a wide AOV spread across payment methods. The important caveat up front: this reflects who uses each gateway, not magic in the processor. The buyer mix is what differs.
Average order value by payment gateway
Gateway | Average order value | vs $105 average |
|---|---|---|
Bank Transfer | $281 | ~2.7x |
Stripe | $119 | +13% |
PayPal | $101 | −4% |
WooPayments | $82 | −22% |
What's really going on
The gap isn't about conversion mechanics — it's selection:
Bank Transfer ($281) skews B2B, wholesale, and high-ticket. Buyers comfortable with manual bank payment are usually placing large, considered, often invoiced orders — in some industries Bank Transfer AOV runs over 10x the average. It converts a narrow, high-value slice of buyers.
Stripe ($119) and PayPal ($101) are the mainstream card and wallet rails, sitting close to the overall average because they handle the broad middle of normal retail orders.
WooPayments ($82) is lowest, most likely because it's the default option many new and smaller stores start with — so its order mix is weighted toward lower-AOV stores rather than anything about the gateway itself.
Gateway behavior changes with store size
Stripe has the widest AOV gap between store sizes, from $45 at starter stores to $132 at large stores — Stripe scales with the store.
PayPal has the narrowest gap, just a 57% increase from Starter ($67) to Large ($105) — its AOV stays relatively flat regardless of store size.
It's also worth knowing what's missing: CBD is the only industry where Stripe doesn't appear in the top 20 gateways, with Authorize.Net (22%) filling the gap as a processor willing to serve high-risk merchants.
What to do with this
Don't read this as "switch to Bank Transfer to raise AOV" — adding a manual payment method won't manufacture wholesale buyers. The useful move is the reverse: if you already have a high-value or B2B segment, make sure you offer the payment methods they prefer (Bank Transfer, invoicing), because forcing large buyers through a card-only checkout can quietly cap your order sizes. And when you analyze AOV, segment by gateway — a shift in your blended AOV may just reflect a change in payment mix rather than buyer behavior.
FAQ
Which payment gateway has the highest average order value?
Bank Transfer, at $281 — nearly 3x the overall WooCommerce average — followed by Stripe ($119), PayPal ($101), and WooPayments ($82).
Why is Bank Transfer AOV so high?
It's a selection effect: Bank Transfer is favored by B2B, wholesale, and high-ticket buyers placing large, considered orders, not because the payment method itself increases spend.
Does Stripe or PayPal have a higher average order value?
Stripe is higher ($119 vs $101) and scales more with store size — from $45 at starter stores to $132 at large ones — while PayPal's AOV stays relatively flat across store sizes.
Methodology
Based on 65M+ WooCommerce orders placed in 2025 across a randomized sample of 6,000+ stores using Metorik. AOV figures use a weighted average. Full data: the 2026 Metorik Insights for WooCommerce report and the key statistics page.
Metorik lets you break order value down by payment gateway, segment, and product — so you can see which buyers and methods actually drive your revenue.
