WooCommerce order value peaks at $116 on Monday and Tuesday, then falls to $86 on weekends — a roughly $30 "weekend discount." Metorik's analysis of 65M+ orders across 6,000+ stores reveals a consistent rhythm to how much people spend by day and hour. Shoppers don't disappear on weekends; they just spend less per order. That gap has real implications for when you launch products, schedule emails, and run promotions.
Average order value by day of week
Day | Average order value | Share of orders |
|---|---|---|
Monday | $116 | 15% |
Tuesday | $116 | 15% |
Wednesday | $109 | 15% |
Thursday | $112 | 14% |
Friday | $106 | 15% |
Saturday | $86 | 12% |
Sunday | $86 | 14% |
The daily average across all stores is $105. Weekday orders consistently clear that bar; weekend orders fall ~18% below it.
Peak time to sell vs peak time to buy
Two different peaks, and the difference matters:
Peak AOV: Tuesday at 11am — the single highest-value hour of the week.
Peak order volume: Sunday at 8pm — the most orders, but at lower value each.
So the best window for a high-value launch or a premium offer is midweek mornings, while weekend evenings are where casual, lower-value buying concentrates.
Who feels the weekend drop hardest
Australian stores see the most extreme weekend drop (~31%), from $190 to $119 — nearly double the global effect.
Large stores ($1M+) experience the biggest weekend AOV collapse (~19%), far more than Starter stores (~8%).
Fashion is the only industry where Friday is the highest-AOV day ($122) — an exception worth knowing if you sell apparel.
What to do with this
Time your highest-value moves to the week's high-value windows: schedule premium launches, upsell campaigns, and "big basket" promotions for midweek mornings rather than weekends. Use weekends — when buying intent is high but baskets are smaller — for volume plays: entry-level products, first-purchase offers, and customer acquisition. And if you run a large store or sell in Australia, the weekend dip is steep enough that it's worth building your promotional calendar around it rather than ignoring it.
FAQ
What's the best day of the week to sell online?
For order value, Monday and Tuesday are highest, at $116 average versus $86 on weekends. For volume, Sunday evening sees the most orders.
When is the peak time for online orders?
Peak order volume is Sunday at 8pm; peak average order value is Tuesday at 11am.
Why is weekend order value lower?
Shoppers appear to be in a casual browsing-and-buying mindset on weekends rather than a considered, higher-value one. Order volume stays solid, but the average basket is ~$30 smaller.
Methodology
Based on 65M+ WooCommerce orders placed in 2025 across a randomized sample of 6,000+ stores using Metorik, with order times in each store's local timezone. AOV uses a weighted average. Full data: the 2026 Metorik Insights for WooCommerce report and the key statistics page.
Metorik shows your own sales by day and hour, so you can see exactly when your store's high-value windows fall.
