What Is a Good Refund Rate for Ecommerce? WooCommerce Benchmarks (2026)
The average WooCommerce refund rate fell to 1.4% of orders in 2025, down from 2.4% in 2023. See refund benchmarks by industry and store size, including Clothing's 6.5% outlier.
The Blog
Here we dive deep into the world of eCommerce. You will find tutorials on WooCommerce & Shopify, general tips and advice around running an eCommerce store, and Metorik announcements + guides.
WooCommerce, WordPress, and PHP Version Adoption in 2026 (Data from 6,000+ Stores)
PHP 8.2 is the most common version on WooCommerce stores (33%), but ~12% still run end-of-life PHP 7.4. See WooCommerce, WordPress, and PHP version adoption across 6,000+ stores.
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The Distance Premium: Customers 1,000–5,000km Away Spend Roughly 2x More
Customers living 1,000–5,000km from a store spend roughly twice as much per order as local buyers ($167 vs ~$77). A look at the consistent relationship between delivery distance and AOV.
Five things nobody tells you when you move from Shopify to WooCommerce
Every year thousands of stores move from Shopify to WooCommerce, and a few things catch almost all of them off guard. Reporting, redirects, payments, maintenance, and the one upside that makes it all worth it.
The Weekend Discount: AOV Drops ~$30 on Weekends (and the Best Day to Sell Online)
WooCommerce order value peaks at $116 on Monday and Tuesday and falls to $86 on weekends — a ~$30 'weekend discount.' Peak AOV is Tuesday 11am; peak volume is Sunday 8pm.
The Shopify vape ban: what happened, where stores are going, and how to keep your reporting intact
In June 2026 Shopify told every US vape merchant their category was no longer welcome, with two weeks to leave. What happened, where displaced stores are going, and the part of the migration almost everyone underestimates: your analytics.
Free Shipping Statistics 2026: 74% of Orders Now Ship Free (and What It Does to AOV)
74% of WooCommerce orders included free shipping in 2025, up from 65% in 2023. See how free shipping affects average order value, plus the average paid-shipping charge.
How to install the ChatGPT Ads pixel on Shopify without an App
Add the OpenAI Ads Measurement Pixel to your Shopify store with a custom pixel — no app required. A step-by-step guide to tracking page views, add to cart, checkout, and purchase events.
How much more do Returning Customers spend? Retention Benchmarks by Industry (2026)
At the typical WooCommerce store, returning customers spend $108 vs $99 for new ones. See returning-customer AOV uplift by industry, from Pet Supplies (+42%) to Online Learning (−29%).
How to Track ROAS for ChatGPT Ads on Shopify & WooCommerce
OpenAI's Ads Manager doesn't calculate ROAS, and its click-only attribution undercounts the channel. Here's how to measure ChatGPT Ads profitability on Shopify and WooCommerce – and why profit, not ROAS, is the number that matters.