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The Blog - eCommerce

Here we share some broader advice on eCommerce and how you can grow your store with Metorik.

eCommerce
The eCommerce Website Development Process

The eCommerce Website Development Process

The eCommerce website development process is made up of more than just the code of the website. There are a lot of different parts that all come together to make the finished product.

15 min read
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Eric Berkhinfand
eCommerce
Acronym Academy: COGS

Acronym Academy: COGS

COGS (cost of goods sold) is an important figure to look at when evaluating the profitability of your products and your business. Today we look at what it is and how you can better use it in your WooCommerce or Shopify store.

4 min read
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Eric Berkhinfand
eCommerce
Acronym Academy: LTV

Acronym Academy: LTV

Customer LTV, or just LTV for short, is a valuable metric for understanding how much a customer is actually worth to your business. LTV will tell you how much dollar value you should expect from every new customer — and knowing how to derive and use it is fundamental running to a successful eCommerce store.

5 min read
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Eric Berkhinfand
eCommerce
Evaluating the Success of Sales Campaigns with Coupon Codes

Evaluating the Success of Sales Campaigns with Coupon Codes

By spending a little more time evaluting your eCommerce sales campaigns, you can better understand your customers' purchasing decisions which can result in big gains for your store.

6 min read
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Eric Berkhinfand
eCommerce
The Best Abandoned Cart Email Examples to Help You Convert

The Best Abandoned Cart Email Examples to Help You Convert

Knowing how to craft a good abandoned cart email is as important as ever. We spoke to some of our customers to find the best abandoned cart email examples and tips for your store.

12 min read
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Eric Berkhinfand