Auto-sync customer audiences from Shopify & WooCommerce to Pinterest.
Build a segment of people from your Shopify or WooCommerce data in Metorik and sync it to Pinterest as a customer list that stays up to date automatically.
- Any Segment
- Syncs Automatically
- Hashed & Privacy-Safe
Trusted by leading Shopify and WooCommerce stores:
What Metorik's Audience Sync for Pinterest does:
Create any customer, order or subscription segment and sync it into a Pinterest customer list audience, matched by email. Metorik keeps the list updated automatically. Use it in Pinterest Ads Manager to retarget or exclude shoppers, including in Performance+ campaigns, or as the source of an Actalike Audience.
1. Create your segment
Start from customers, profile, orders or subscriptions and refine with 500+ filters. The estimated audience size updates as you go.
2. Hashed and synced
Metorik hashes every identifier with SHA-256 and creates the customer list audience in Pinterest , or syncs into one you already have.
3. Updates and resyncs
People who now match are added, people who don't are removed (or optionally never removed). Pause, duplicate or force a sync any time.
The full story, with the audience builder and sync controls in detail: Advertising audience sync
Your customer lists, always ready to go.
Create a customer list from any segment and link it to a new Pinterest audience. Or pick an existing customer-list audience and Metorik keeps it up to date for you.
No more stale uploads. Pinterest doesn't refresh a customer list you upload by hand – only lists fed through its API. Metorik is that feed, so new buyers are added and people who stop matching are removed without another CSV.
Email only, from 100 members. Pinterest matches on email, so contacts without one are left out. A new list needs 100 eligible members, low enough for a single product's buyers or one season's gift shoppers.
Audiences Pinterest advertisers build first:
Seed Actalikes from your top buyers
Top 10% by lifetime spend or anyone with 3+ orders, as the source of an Actalike Audience. Pinterest leaves the seed out, so every Actalike is new reach.
Exclude recent customers
Bought in the last 30/60/90 days, added as an exclusion on Performance+ and prospecting campaigns so new-customer budget reaches new customers.
Plan ahead for seasonal buyers
Last year's Christmas, Mother's Day or back-to-school buyers, synced months early to reach them while they're still saving ideas.
Cross-sell to complete the look
Bought the sofa, never the cushions or rug. Bought the dress, never the shoes. Shown Pins for the pieces that finish the room or the outfit.
Pinterest audience syncing live in three steps:
1. Connect Pinterest
Connect your Pinterest ad account and grant the ads:write permission. Already connected for ad costs? Reconnect once to add it.
2. Build the audience
Choose a new customer list or an existing customer-list audience, then select customers, orders or subscriptions, and add your filters.
3. Create & start syncing
The first sync runs straight away. Pinterest usually matches a new list within 48 hours, then Metorik keeps it current automatically.
Pinterest Audience Sync FAQs
Can't find what you're looking for below? Read our Help Docs
What is Pinterest customer list sync?
Metorik's audience sync turns a segment of your Shopify or WooCommerce customers, orders or subscriptions into a Pinterest customer list audience and keeps the two in sync automatically, so there's no CSV to re-upload in Pinterest Ads Manager.
What's the minimum audience size on Pinterest?
Metorik needs at least 100 eligible members with an email address to create a new Pinterest customer list. Pinterest activates the list once 100 of those emails match a Pinterest account, so aim comfortably above that. Metorik shows an estimated audience size as you build the segment.
What data is sent to Pinterest?
Only email addresses, normalised and hashed with SHA-256 before they leave Metorik. Contacts without an email address are left out of the sync. Pinterest compares the hashes against its own account data to find matches – it never receives the plain-text emails.
How long until the audience is ready in Pinterest?
Pinterest processes a new customer list within 24 to 48 hours, occasionally up to 72. An Actalike Audience built from it takes up to 24 hours, or up to 72 when the source audience is new. Metorik shows the status and audience size Pinterest reports for each sync.
Can I build an Actalike Audience from a synced list?
Yes. In Pinterest Ads Manager, choose the synced customer-list audience as the source of an Actalike Audience, then pick a country and how much of that country's Pinterest audience to reach, from 1% to 10%. Pinterest leaves the source audience out of the Actalike, so it only reaches new people.
Does it work with Pinterest Performance+ campaigns?
Yes. Performance+ campaigns let you include or exclude customer lists. Including one adds a remarketing ad group for those shoppers, and turning on Performance+ targeting doesn't expand a customer list beyond its members. Excluding a synced list of recent buyers keeps prospecting spend on new customers.
Is this the same as Shopify Audiences?
No. Shopify Audiences is Shopify's own product for Shopify Plus stores in the US and Canada that use Shopify Payments. It can export prospecting audiences to Pinterest, built from data shared by participating Shopify merchants. Metorik syncs segments of your own customers, built from your Shopify or WooCommerce store data, on every Metorik plan.
Still have questions?
Can't find the answer you're looking for? Chat to our friendly team.
Metorik also syncs to Facebook, Google Ads and TikTok. Same segment builder, every platform.
Facebook & Instagram
Meta Custom Audiences
Seven hashed identifiers, value-based lookalikes, exclusions that keep up.
Google Ads
Customer Match lists
Search, Shopping, YouTube and Gmail. Exclude buyers from Performance Max.
TikTok
Custom Audiences
Lookalike seeds from your best customers, refreshed every six hours.
You're here
Customer lists
Actalike seeds and buyer exclusions for planning-intent shoppers.
Your segments on Pinterest. Try Metorik free for 30 days.
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Pinterest is a trademark of Pinterest, Inc. Metorik is an independent product and is not affiliated with, sponsored by, or endorsed by Pinterest, Inc.