Auto-sync audiences from Shopify & WooCommerce to TikTok Ads Manager.

Metorik's audience sync turns a segment of your Shopify or WooCommerce customers, orders or subscriptions into a customer-file Custom Audience in the TikTok advertiser account you choose, and keeps the two in sync automatically.

TikTok needs at least 1,000 matched people in a Custom Audience before it can be used in an ad group. Metorik won't create a new TikTok audience until your segment has 1,000 eligible contacts.

Not every email will match a TikTok account, so aim comfortably above that. Once an audience exists, smaller updates sync as normal. If removals would take it below 1,000, Metorik holds those changes and retries them on later syncs when the audience is large enough.

Only email addresses, normalised and hashed with SHA-256 before they leave Metorik. TikTok compares the hashes with its own user data to find matches – it never receives the plain-text addresses. Contacts without an email address are left out of the sync.

TikTok says an uploaded list takes 24 to 48 hours to become available as a Custom Audience. Metorik shows the sync status and the audience size TikTok reports, so you can see when it's ready without leaving Metorik.

Yes. Choose the synced Custom Audience as the source when you create a Lookalike Audience in TikTok Ads Manager, then pick Narrow, Balanced or Broad. The source needs at least 1,000 people. TikTok refreshes lookalikes used in active ad groups twice a week, and Metorik keeps the source current in between.

Yes. Choose an eligible existing customer-file audience in the selected advertiser account when you create the sync. Metorik only removes contacts it added itself, so anything you uploaded manually is left alone.

TikTok says an audience may expire if it isn't used for a long period, and its status then shows as unavailable. TikTok doesn't say how long that period is. If that happens, create a fresh audience from the same segment in Metorik.

No, they work together. The cost integration pulls your TikTok spend into Metorik for ROAS, profit and attribution reporting. Audience sync pushes segments the other way, into the advertiser account you pick for each audience. Creating audiences needs an extra TikTok permission, so stores that connected TikTok earlier for costs are asked to reconnect it in Metorik once.