Auto-sync audiences from Shopify & WooCommerce to Snapchat Ads.

Metorik's audience sync turns a segment of your Shopify or WooCommerce customers, orders, subscriptions or carts into a Customer List Audience in the Snapchat ad account you choose, and keeps the two in sync automatically. Customer List Audiences were previously called Snap Audience Match.

Only email addresses and phone numbers, each hashed with SHA-256 before it leaves Metorik. Emails are trimmed and lowercased first, and phone numbers are converted to full international digits. Snapchat compares the hashes with its own account data to find matches. Names, addresses, lifetime value and cart contents are never sent.

No – either one is enough. A person can match on their email, their phone number or both, so shoppers who only gave a phone number at checkout still qualify. Contacts with neither are left out. If two people share an email or phone number and one leaves the segment, Metorik keeps the shared identifier in the audience for the other.

Each one counts something different. The estimate you see while building runs quick identifier checks. At sync, Metorik fully validates every phone number, so badly formatted ones are skipped and the accepted count can be lower. Snapchat then matches what it accepts against its own accounts and reports an approximate size, which can be lower again because not every customer uses Snapchat with the same email or number.

Snapchat doesn't publish a fixed minimum for Customer List Audiences, but it flags any list that's too small to target. Metorik shows that targetability status next to the approximate size Snapchat reports. If a list is flagged, widen the segment – a longer date range, or all-time customers instead of recent ones – and Metorik adds the new matches on the next sync.

Yes. In Snapchat Ads Manager, choose the synced Customer List Audience as the seed, pick one or more countries, then Similarity, Balance or Reach. Snapchat updates a Lookalike as new people are added to its seed, so a seed that Metorik keeps current refreshes the Lookalike as well. Metorik doesn't create Lookalikes itself.

Yes. Choose an existing Customer List Audience in the selected ad account when you create the sync. Metorik only removes people it added itself, so anything you uploaded in Snapchat Ads Manager is left alone.

Ad cost reporting and audience sync use the same Snapchat connection, but audiences need a little more: you turn audience sync on in Metorik, accept Snap's Customer List Audience terms, and the person authorising needs access to manage customer lists on the ad account. Older connections made before Metorik recorded their permissions are asked to reconnect once. Cost reporting carries on as before.