Auto-sync Google Ads Customer Match lists from Shopify & WooCommerce.
Build a segment of customers, profiles, orders or subscriptions from your Shopify or WooCommerce data in Metorik and sync it to Google Ads as a Customer Match list that updates itself.
- Any Segment
- Syncs Automatically
- Hashed & Privacy-Safe
Trusted by leading Shopify and WooCommerce stores:
What Google Ads audience sync does:
Create any customer, profile, order or subscription segment and sync it into a Google Ads Customer Match list. Metorik will keep the list updated automatically. Use the list in Google Ads to target, exclude or bid differently across Search, Shopping, YouTube, Gmail, Display and Performance Max.
1. Create your segment
Start from customers, profile, orders or subscriptions and refine with 500+ filters. The estimated audience size updates as you go.
2. Hashed and synced
Metorik hashes every identifier with SHA-256 and creates the Customer Match list in Google Ads , or syncs into one you already have.
3. Updates and resyncs
People who now match are added, people who don't are removed (or optionally never removed). Pause, duplicate or force a sync any time.
The full story, with the audience builder and sync controls in detail: Advertising audience sync
Sync to a new list, or one you already use.
Connect your Google Ads account and Metorik creates a Customer Match list straight into Audience Manager. Or pick an existing customer list and Metorik keeps it up to date.
Eligible for as long as you sync. Google drops list members after 540 days without an update. Metorik re-syncs automatically, so a list never ages out while it's in use.
Lists Google Ads managers build first:
Exclude recent customers
Customers who purchased in the last 30/60/90 days, synced as an exclusion on Search, Shopping and Performance Max.
Seed lookalikes from your top buyers
Top 10% by lifetime spend or anyone with 3+ orders, as a Performance Max audience signal or the seed for a Demand Gen lookalike segment.
Win back lapsed customers
Last ordered 90+ days ago and no active subscription – retargeted on YouTube and Demand Gen with a compelling offer.
Cross-sell by popular combination
Bought product A, never bought product B, shown creative for B. Or subscriptions renewing in 14 days, shown the upgrade path.
Google Ads audience syncing live in three steps:
1. Connect Google Ads
Connect Google Ads from Metorik's integrations and grant the audience permission.
2. Build the audience
Choose a new or existing Customer Match list, then select customers, orders or subscriptions, and add your filters.
3. Create & start syncing
The first sync runs instantly, then Metorik keeps the list in sync automatically after that. No more CSV files or stale lists!
Google Ads Audience Sync FAQs
Can't find what you're looking for below? Read our Help Docs
What is Google Ads Customer Match sync?
Metorik's audience sync turns a segment of your Shopify or WooCommerce customers, profiles, orders or subscriptions into a Google Ads Customer Match list and keeps the two in sync automatically.
What's the minimum list size for Customer Match?
Google recommends at least 100 matched users before a Customer Match list will serve, and a list must have had 100 or more members added or updated within the last 540 days to stay eligible. Metorik shows an estimated audience size as you build the segment. Because Metorik re-syncs automatically, the 540-day rule takes care of itself.
What data is sent to Google?
Only hashed identifiers: email, phone, and address (first name, last name, country and postcode). Every value is hashed with SHA-256 before it leaves Metorik, and Google compares hashes against its own signed-in user data to find matches – it never receives the plain-text values.
How long until the list shows up in Google Ads?
Google takes its own time to process an update – up to 48 hours – and may show the list size as a range, so Audience Manager can lag behind Metorik's count slightly.
Why does Google say my account is not eligible for Customer Match?
Google gates Customer Match on the ad account, not on Metorik. Accounts need a good history of policy compliance and payment, and newer accounts can be limited to observation rather than targeting until they qualify. If you see an eligibility message, check the account's status in Google Ads under Tools → Audience manager, or contact Google Ads support.
Can I build lookalike audiences in Google Ads from a synced list?
Google retired Similar Audiences in August 2023. Today a Customer Match list is used as an audience signal – Performance Max and optimized targeting expand from it to find similar people – and Demand Gen campaigns can create lookalike segments seeded from your list.
Does this replace the Google Ads cost integration?
No, they work together. The Google Ads cost integration pulls your spend into Metorik for ROAS, profit and attribution reporting. Audience sync pushes segments the other way. If Google Ads is already connected for costs, you'll be asked to grant one extra permission and enter the Google Ads customer ID the first time you create an audience.
Does it work for WooCommerce and Shopify stores?
Absolutely. Connect your WooCommerce or Shopify store to Metorik and every customer, order and subscription is available to filter.
Still have questions?
Can't find the answer you're looking for? Chat to our friendly team.
Metorik also syncs to Facebook. TikTok and Pinterest launching soon.
Facebook & Instagram
Meta Custom Audiences
Seven hashed identifiers, value-based lookalikes, exclusions that keep up.
You're here
Google Ads
Customer Match lists
Search, Shopping, YouTube and Gmail. Exclude buyers from Performance Max.
Coming soon
TikTok
Custom Audiences
Lookalike seeds from your best customers, refreshed every six hours.
Coming soon
Customer lists
Actalike seeds and buyer exclusions for planning-intent shoppers.
Your segments, in Google Ads. Try Metorik free for 30 days.
Metorik is just a few clicks to connect — no developers required.
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Google Ads, Google, YouTube, Gmail and Performance Max are trademarks of Google LLC. Metorik is an independent product and is not affiliated with, sponsored by, or endorsed by Google LLC.