Auto-sync audiences from Shopify & WooCommerce to Reddit Ads.

Metorik's audience sync turns a segment of your Shopify or WooCommerce customers, orders, subscriptions or carts into a customer list audience in the Reddit Ads account you choose, and keeps the two in sync automatically, so there's no CSV to re-upload in Reddit Ads Manager.

Reddit needs at least 1,000 matched users before a customer list can be targeted. Uploading 1,000 emails doesn't give you 1,000 matches, because only some of your customers use Reddit with the email they shop with.

Aim well above 1,000 eligible emails. If too few match, Reddit flags the list as having insufficient matches and Metorik shows that status, so you know to widen the segment. For Max campaigns on smaller budgets, Reddit recommends custom audiences of 10,000 or more.

Email addresses only, normalised and hashed with SHA-256 before they leave Metorik. Reddit compares the hashes with its own account data to find matches. Names, order values, lifetime value and cart contents are never sent, and people without an email address are left out of the sync.

Allow up to 36 hours for Reddit to process a new upload. Reddit then reports the matched size as a range. Metorik shows that range and Reddit's status (processing, ready for targeting, insufficient matches, expired, deleted or error). Refresh estimate asks Reddit again without re-uploading anything, and View in Reddit opens the ad account's audiences in Reddit Ads Manager.

Yes, in Reddit Ads Manager. Metorik doesn't create lookalikes, but once a synced customer list is ready for targeting with at least 1,000 matched users, you can choose it as the source of a Lookalike audience in Audience Manager. Reddit requires automated targeting on lookalike campaigns and doesn't allow lookalikes for housing, employment, credit or political ads. Metorik keeps the source list current as your customers change.

Yes, when checkout captured the shopper's email. Choose Carts as the source – it starts from an abandoned-cart filter – then add a cart value, date or product filter. Guest carts count if an email was captured; anonymous carts can't be matched. Metorik counts each shopper once, so 5,000 carts can be far fewer people. In Add and remove mode, a shopper with no remaining matching cart leaves the audience on the next six-hour sync, then Reddit processes the change.

Yes. Choose an eligible existing customer list in the selected ad account when you create the sync. Metorik only removes people it added itself, so emails you uploaded by hand stay where they are.

No, they work together. The cost integration pulls your Reddit spend into Metorik for ROAS, profit and attribution reporting. Audience sync needs Reddit's adsedit permission as well as adsread, plus access to manage customer lists on the ad account, so stores connected to Reddit for costs only are asked to reconnect once. You also turn audience sync on and accept Reddit's Business Tools terms in Metorik, confirming you're allowed to use that customer data for advertising.