A customer's birthday is a great opportunity to engage with them, make them feel appreciated, and strengthen their loyalty/affinity towards your brand. In this guide, we will show you how to create an automated email that will arrive in their inbox on their birthday. You can also include a coupon code for them as well.
With Metorik this is very easy to set up as long as you have their birthday date stored in your store's website in the correct format. With Shopify, these are stored as Additional Details and for WooCommerce they are stored as meta_data on the user profile.
We will be using Metorik Engage to send the emails which if you aren't familiar with using yet, you can read about in full on how to set up an email automation here (and also watch the accompanying video on that page as well for a complete walkthrough)
For this type of automation, we will be using a Customer automation, so you can go through the usual process of starting a one from the Engage tab in Metorik
Once you reach step two of the email setup process, we will use the powerful Segmenting Tool to filter down on the birthday filter (or whatever field name you have that data stored under).
Next, make sure to check the Date checkbox, so that it will let you select the anniversary option from the dropdown options and you can then select is today.
The rest of the process will be exactly the same as setting up any other customer automation... you can customize the layout and structure the content of the email to your liking, plus also add an automatic dynamic coupon code for them to use.
Once you have activated the automation, any time it is a Customers birthday they will receive the email!