Splitting your customers into smaller segments will allow you to market and sell to that specific group, rather than as a big group. This will result in better engagement and higher sales. One common way to segment is by their location. In this guide, we will look at segmenting specifically by their country and then exporting this data to a CSV.
The Total Spent filter set to greater than 0
The Billing Country filter set to USA (you can also use Shipping Country)
This will give you a list of all your customers that have purchased something from you that are in the United States.
You can of course vary the conditions to suit your requirements, for example, you might want only the UK customers that have spent over $100 to be included in your list.
Click the export button to bring up your export settings:
You can also customize the export columns by clicking the all settings button to tailor the export with the exact data you need.
Now that you have created the segment, you can take it a step further by engaging with these customers by email. For example, sending them an email containing a coupon code on a USA national holiday.
You can do this this using Metorik Engage. We have a full walkthrough of setting up these emails here.