Eric Berkhinfand

Our newest feature has been years in the making. Customer cohort reports combine multiple Metorik features to provide a unique perspective into your customers' behaviour over time.

In this post, I'll show you how to get up and running with WooCommerce Subscriptions. This is a 'no fluff' guide where we get straight to the point of installing, configuring and managing your subscriptions.

Shopify product metafields enable you to provide extra information about products to customers; resulting in a better shopping experience.

Shopify is an amazing platform and we love it — however, we think its customer segmentation tool is a little underpowered. Learn how you can create more targetted and niche segments with Metorik.

Just as a retail store is organized into different sections to group products, collections serve that purpose for your Shopify store.

By implementing a good system of organization early on for your Shopify Store, you can save yourself a lot of time and money in the future.

Looking at your orders in the Shopify admin can sometimes be limiting; this is where exporting your Shopify orders to a CSV can help you.

The eCommerce website development process is made up of more than just the code of the website. There are a lot of different parts that all come together to make the finished product.

Good communication is perhaps one of the most important skills in life. If you are able to communicate well, you can overcome almost any issue you face; whether it’s with a family member, a friend or even in business. And for someone operating a WooCommerce subscription store, this point holds as true as ever.

COGS (cost of goods sold) is an important figure to look at when evaluating the profitability of your products and your business. Today we look at what it is and how you can better use it in your WooCommerce or Shopify store.

Engage’s custom email option is a powerful and often under-utilized feature that can help you win back customers and avoid some costly situations.

Today I'm going to show you how to harness the power of WooCommerce and Slack together. This will allow you to create a daily/weekly/monthly summary report of your orders, products, customers and subscriptions that is sent directly to your Slack workspace.

With some magic, it's possible to get conversation rates for your WooCommerce store using the Google Analytics data you already have.

Customer LTV, or just LTV for short, is a valuable metric for understanding how much a customer is actually worth to your business. LTV will tell you how much dollar value you should expect from every new customer — and knowing how to derive and use it is fundamental running to a successful eCommerce store.

A true WooCommerce CRM needs to be built with WooCommerce at the forefront; syncing with your store in real-time to provide you with your most up to date customer list (plus many other epic features).

We show you the different methods you can use to apply free shipping per product in WooCommerce.

A quick post showing you how to add & customize the shipping address section in WooCommerce.

WooCommerce follow up emails are a powerful tool. They clearly communicate to your customers that you care about your relationship — and in turn, they build trust. And when done right, they undoubtedly lead to higher retention rates.

Metorik’s segmenting system is built on a simple principle; allow eCommerce store owners, no matter what their level of coding knowledge is, to ask any question about their store’s data.

By spending a little more time evaluting your eCommerce sales campaigns, you can better understand your customers' purchasing decisions which can result in big gains for your store.

As a WooCommerce store owner, you may find yourself in a situation where you want to link to directly to a product variation in WooCommerce, rather than the generic variation page. This isn't something that is clearly documented in the WooCommerde docs, but it's much easier to do than you think!

Knowing how to craft a good abandoned cart email is as important as ever. We spoke to some of our customers to find the best abandoned cart email examples and tips for your store.

No single WooCommerce store is the same. Each can differ in size, products sold, speed, themes and plugins. The one thing they all have in common is the need for accurate and fast reports and analytics. Sit back and relax as we take you through the best options for WooCommerce reports and analytics.

While generic coupon codes have their purpose, specifically in large marketing campaigns and sales, dynamic unique coupon codes can be a valuable tool for adding a personal touch to your customers’ purchasing experience.

Similar to most things in eCommerce there is no one solution that fits all when it comes to choosing a WooCommerce payment gateway. Today we are going to breakdown what we think are the best options for your WooCommerce store.

New to Metorik? Or a veteran user looking for some guidance? Don't sweat, you will both find value in this guide. Sit back and relax, as we take you through what we think are some of the key ecommerce metrics to look our for in Metorik.

Using WooCommerce custom order statuses, you can keep track of your orders and send automated emails with greater precision. This will result in a significantly better experience for you, your team, and your customers.

There's Nothing Vain About Vanity URLs. They can be used for tracking links posted on social media, links made by your partners, promotion links, and more. All it takes is setting up a redirect and some UTM parameters.

Today we are going to talk about adding one button to your store that could be the difference between a happy and very frustrated customer.

Managing multiple WooCommerce stores is a complex and tricky undertaking, but with the right planning and execution, the pay-off can be huge.

As your store grows, so too will unread emails from your customers. Thankfully there are a number of great WordPress helpdesk plugins to help keep your support flow efficient and scalable.

If you manage or work for a WooCommerce store, exporting your orders is something you will likely need to do regularly as it's crucial part of both reporting and fulfilment.